LEAD THE VISION

LOSE THE GRIND

The CEO's Ultimate Guide to Leading With Intention and Succeeding With Freedom

Discover a new way to design your business so it becomes stronger, more resilient, and less dependent on you—allowing you to lead with intention and succeed with freedom.

Order here and receive your phylsical book copy in the snail mail and IMMEDIATE ACCESS to the digital version.

$24.99

________________

Launch Special

$19.99

Plus, FREE Shipping for a limited time.

Get Yours Today

Book Launch Special - pay only $19.95

Shipping & Your InfoUpgrade Your Order & Save!

Shipping

Payment

Here's What Readers Are Saying...

“I evaluate businesses for acquisition. The first thing I look for is whether the leader is running the company or the company is running the leader. Donnalynn Riley has written the book that solves that problem.”

~Dolores Hirschmann, PCC, CPCC, CEO, Masters in Clarity

“As someone who spent two decades as a high-performing corporate leader, I know firsthand that leadership isn’t just about strategy—it’s about how you show up and what that brings out in the people around you. In Lead the Vision, Lose the Grind, Donnalynn Riley puts language and structure around that connection in a way that is both powerful and incredibly practical. The Loyalty Engine alone is worth the read. I only wish I’d had this framework during my corporate years. It would have changed everything.”

~ Anna Girgan, Leadership Consultant & Former Corporate Executive, Founder of Epiphanies Coaching

"The section of the book about The Loyalty Engine really resonated with me. It is clear that this is more than a typical take on employee or customer loyalty. It is about building a genuine connection throughout your business. I have never thought about it before, but my favorite job had an owner who knew details about the personal lives of his employees and asked about them often. It made me feel like I was more than just a payroll number to him and I looked forward to making him proud of my work.Great work, Donnalynn."

~Amy Korn, Business Operations Manager

"LEAD THE VISION, LOSE THE GRIND offers an innovative approach to business leadership. It provides a comprehensive framework which will help anyone in situations of governance to develop durable and healthy structures and practices. Yes, it's global but it's not overwhelming! Well-structured and clear, the book guides you gently and clearly to new ways of envisioning and acting. Lively and inspiring, it's a pleasure to read and learn from."

~Jeanne Darmet, Former School Director and Member of the School Governing Board

"Donnalynn shed light on something I see constantly but could never articulate. So much of a business is dictated by the leader's state, the decisions they make, the culture they create. Her breakdown of the 'Fragmented CEO' pattern resonated deeply, and the book provides real structure instead of another quick fix. It is honest, practical, informed, and absolutely worth the read."

~Grace Foley Smith, Founder, Lucca Lily Design Collective

"I thoroughly enjoyed every bit of it! It is beyond the shadow of a doubt useful for everyday workplace interactions, family management (hahaha!) and team leading - even in activist circles. I hope it will usher in a new generation of business leaders, more humane, more focused on the purpose and the footprint than the bottom line, more aligned and attuned to their ecosystems.”

~Nicole Forstenzer, PhD, OECD Official Interpreter, International Author

"The real cost of leading from exhaustion drives Lead the Vision. Lose the Grind. Donnalynn Riley’s thirty years of hard-won experience guides the reader how to lead with presence and intention instead."

~Mary Ralene Keane, author

"Donnalynn’s road map will help you connect the dots and bring clarity to your business and leadership gaps. These processes in Lead The Vision, Lose The Grind will revitalize your organization."

~Geoffrey Abeles, CEO, Energy2Heal

"I watched it happen from the inside. When Donnalynn brought this framework into the retail store chain, people who had been going through the motions started owning their work — and the results followed. Lead the Vision. Lose the Grind. is the real thing. I lived it."

~ Regina Riley, Simmons Furniture, Inc.

From Broadway to Boardroom:
How I Discovered What Makes Transformation Stick

For 13 years, I designed sound for Broadway shows, where I learned true collaboration. It’s a business where every department fully functional on its own, but working together through a common language and shared vision.

When I became CEO of a multi-location furniture retail business, I walked into hierarchical chaos. I learned to lead within that structure, and things were fine. But we'd hit a ceiling. Then crisis hit… a board member undermining everything we were building. I tried every management strategy I knew. Nothing worked. So I tried something completely different: Applied Neuro-Performance Techniques for State Evolution™. Within two weeks, everything shifted.

That's when I realized: systems alone weren't enough. We needed operational architecture + leadership capacity + loyalty creation—all integrated. When we aligned all three, everything transformed: 99.5% retention, 600% growth, and I stopped micromanaging and learned to lead with grace in a reasonable amount of time. Now I teach this integration to visionary CEOs ready to scale without breaking what they've built, or breaking themselves.